HIVE swimwear – Swimwear that sticks.
Kat Hogg is the director of Hive Swimwear which is based in Noosa Heads, Queensland, Australia.The business was started in 2005, and has since won small business awards and many fans. The label is a popular label on the east coast of Australia with over 90 stockists. Kat is passionate about designing, manufacturing and distributing sports fashion swimwear for the board sport enthusiast.She is an avid surfer who knows what girls want – swimwear that stays on when under duress. Kat lives and breathes swimwear and has responded to a recent exclusive interview with Superstoked Magazine.
“Hive Swimwear is the ultimate women’s swimwear. Surf, swim and run in it, we make swimwear that stays on. Their collection includes bikinis, tankinis, one piece swimwear, kaftans and tracksuits. Hive swimsuits are designed to be fully adjustable and our tops don’t tie up around your neck. The prints are original and exclusive to Hive to ensure they are unique. Mix and match it to suit your own personal style. Designed in Noosa Heads, Australia.”
Q : What inspired you to start a swimwear label in 2005?
A : Nearly ten years ago I was working full time as a surf instructor and manager of travel with a local surf school.It became very apparent that girls and women in the classes were in need of swimwear that remained in place while surfing.Participation in surfing by girls and women was growing at a phenomenal rate and women required swimwear that would match their passion.This is what inspired me to start a swimwear business – to make the first functional women’s surf swimwear.
Q : Why does your swimwear stick? What is the secret?
A : Hive Swimwear uses the most technical and durable lycra available.The cut of each garment in combination with adjustable strap configurations allows for a customised and secure fit.
Q : Do you have any other garments, besides swimwear?
A : We do specialise in swimwear but also have a trademarked neoprene long sleeve 1.5mm top and a neoprene pant.It is very light, flexible and comfortable and keeps you warm.
Q : Do you sponsor any surfers?
A : Hive has many team riders. One of our standouts is Isabella Nichols who will compete at the world titles in Nicaragua next month as a member of the Australian team. My husband Peter, who is a Sports Physiotherapist, has had a major role in her strength and conditioning over the past 15 months. Bella is worth keeping an eye on in the future. Isabella tests some of our new designs.
Q : Do you surf yourselves?
A : I love surfing. It is my favourite sport. I surf approximately 3 times per week with my husband and friends.
Q : Where can readers buy your products?
A : We have a user friendly website with images of the Hive Swimwear collection. It is easy to navigate and we ship world wide. Check out :www.hiveswimwear.com
Q : Have you got a msg for the Superstoked readers?
A : Stay fit and surf regularly!
Thank you Hive Swimwear. Stayed stoked and keep up the great work!
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